That was the promise behind Figma AI tools revealed at Config 2025. And it wasn’t just a bold claim — it was a direct challenge to both Adobe’s creative dominance and WordPress’s web publishing empire.
With a suite of new AI-powered features, Figma now enables users to go from idea to fully published website in one place. As a result, this shift positions Figma as a serious contender not only in design but in web development and content management as well.
What Are the New Figma AI Tools?
Figma announced four major AI-powered tools:
-
Figma Make: Generate interactive app prototypes from text prompts or rough sketches. Think of it as “prompt-to-product” – perfect for startups, UX teams, or solo builders.
-
Figma Sites: Build and publish responsive websites directly inside Figma. No exports, no switching platforms. Just design, click, and go live — including built-in CMS for blogs and dynamic content.
-
Figma Draw: A fresh set of vector illustration tools (freehand brush, lasso, noise, patterns, text paths). It brings Illustrator-like functionality directly into the design workflow.
-
Figma Buzz: A tool for marketers to generate branded visuals at scale. Combine design templates with AI image generation and instant background removal to create dozens of ads or social media posts in minutes.
All of these tools are deeply integrated. Therefore, teams can move faster while staying in a single collaborative environment.
Launch Date and Availability
Figma officially launched these tools on May 7, 2025, at its Config conference in San Francisco. Most features are now available in open beta for paid plans.
-
Figma Make and Draw: Instantly usable after the event.
-
Figma Sites: Gradually rolling out — many designers could build sites immediately but had to wait for the “Publish” feature.
-
Figma Buzz: Available to select enterprise and Pro accounts, with full release planned for later in 2025.
The vision is clear: eliminate handoffs, remove tool-switching, and empower designers to build real products without touching code.
Community Reactions: A New Era or Just Hype?
The design world exploded with excitement after the Config 2025 keynote. Social media was filled with quotes like:
“Christmas, WWDC, and Adobe’s funeral all in one day.”
“Figma Sites is the Framer killer we’ve been waiting for.”
“Did Figma just kill WordPress?”
However, early users also highlighted limitations. The first release of Figma Sites felt incomplete. The code output was messy, the interface needed polish, and the CMS lacked flexibility.
Nevertheless, designers loved the ability to publish websites directly from Figma, skipping developers and external CMS tools. Even with its current constraints, Figma Sites is arguably the fastest way to turn a static design into a live, working website.
Moreover, it aligns perfectly with Figma’s philosophy: speed, collaboration, and simplicity.
Taking on Adobe: Feature by Feature
Figma has long been Adobe’s main UX/UI rival. Adobe even attempted to acquire Figma in 2023, though regulators pushed back due to competition concerns.
Now, with the release of Figma Draw, Slides, and Buzz, the company is entering Adobe’s creative territory:
-
Figma Draw vs. Illustrator
-
Figma Slides vs. PowerPoint or Adobe Express
-
Figma Buzz vs. Canva and Adobe’s AI tools
The common thread? Real-time collaboration, AI-powered automation, and a unified workflow. Adobe still has the broader suite. Nevertheless, Figma is closing in fast — and doing so with simplicity and speed.
Figma vs. WordPress: New Challenger for the Web
Perhaps the most surprising shift is that Figma is now a WordPress competitor.
Why? Because Figma Sites lets designers publish live websites without any developer or CMS setup. No Elementor, no themes, no plugins — just the layout you designed, now live online. It’s what many designers have wanted for years.
Of course, Figma Sites doesn’t yet replace WordPress for complex, content-heavy sites. There’s no plugin ecosystem, limited SEO control, and restricted CMS customization. But for personal portfolios, one-pagers, startup sites, and product launch pages? It’s already disruptive.
Designers no longer need to learn WordPress just to ship a simple website. That’s a big deal — and consequently, WordPress forums are already buzzing about it.
Final Thoughts: Figma’s Bold Future with AI
With its new Figma AI tools, the company is not just improving the design experience — it’s redefining the creative process itself.
By combining design, prototyping, development, and publishing in one collaborative platform, Figma is carving out a new category: AI-first product creation.
It may not yet dethrone Adobe or WordPress. However, it’s clearly coming for them. And if these tools evolve at the current pace, Figma could become the default platform not just for design — but for launching the entire digital experience.
Ready to try Figma AI tools?
Join the open beta and explore how your team can design, build, and publish — all in one place.
Want more?
Check out our collection of Top AI Design Tools for 2025 (coming soon)
or explore Top AI Tools for Small Businesses to discover more ways AI can help your team simplify, scale, and succeed.
That was the promise behind Figma AI tools revealed at Config 2025. And it wasn’t just a bold claim — it was a direct challenge to both Adobe’s creative dominance and WordPress’s web publishing empire.
With a suite of new AI-powered features, Figma now enables users to go from idea to fully published website in one place. As a result, this shift positions Figma as a serious contender not only in design but in web development and content management as well.
What Are the New Figma AI Tools?
Figma announced four major AI-powered tools:
-
Figma Make: Generate interactive app prototypes from text prompts or rough sketches. Think of it as “prompt-to-product” – perfect for startups, UX teams, or solo builders.
-
Figma Sites: Build and publish responsive websites directly inside Figma. No exports, no switching platforms. Just design, click, and go live — including built-in CMS for blogs and dynamic content.
-
Figma Draw: A fresh set of vector illustration tools (freehand brush, lasso, noise, patterns, text paths). It brings Illustrator-like functionality directly into the design workflow.
-
Figma Buzz: A tool for marketers to generate branded visuals at scale. Combine design templates with AI image generation and instant background removal to create dozens of ads or social media posts in minutes.
All of these tools are deeply integrated. Therefore, teams can move faster while staying in a single collaborative environment.
Launch Date and Availability
Figma officially launched these tools on May 7, 2025, at its Config conference in San Francisco. Most features are now available in open beta for paid plans.
-
Figma Make and Draw: Instantly usable after the event.
-
Figma Sites: Gradually rolling out — many designers could build sites immediately but had to wait for the “Publish” feature.
-
Figma Buzz: Available to select enterprise and Pro accounts, with full release planned for later in 2025.
The vision is clear: eliminate handoffs, remove tool-switching, and empower designers to build real products without touching code.
Community Reactions: A New Era or Just Hype?
The design world exploded with excitement after the Config 2025 keynote. Social media was filled with quotes like:
“Christmas, WWDC, and Adobe’s funeral all in one day.”
“Figma Sites is the Framer killer we’ve been waiting for.”
“Did Figma just kill WordPress?”
However, early users also highlighted limitations. The first release of Figma Sites felt incomplete. The code output was messy, the interface needed polish, and the CMS lacked flexibility.
Nevertheless, designers loved the ability to publish websites directly from Figma, skipping developers and external CMS tools. Even with its current constraints, Figma Sites is arguably the fastest way to turn a static design into a live, working website.
Moreover, it aligns perfectly with Figma’s philosophy: speed, collaboration, and simplicity.
Taking on Adobe: Feature by Feature
Figma has long been Adobe’s main UX/UI rival. Adobe even attempted to acquire Figma in 2023, though regulators pushed back due to competition concerns.
Now, with the release of Figma Draw, Slides, and Buzz, the company is entering Adobe’s creative territory:
-
Figma Draw vs. Illustrator
-
Figma Slides vs. PowerPoint or Adobe Express
-
Figma Buzz vs. Canva and Adobe’s AI tools
The common thread? Real-time collaboration, AI-powered automation, and a unified workflow. Adobe still has the broader suite. Nevertheless, Figma is closing in fast — and doing so with simplicity and speed.
Figma vs. WordPress: New Challenger for the Web
Perhaps the most surprising shift is that Figma is now a WordPress competitor.
Why? Because Figma Sites lets designers publish live websites without any developer or CMS setup. No Elementor, no themes, no plugins — just the layout you designed, now live online. It’s what many designers have wanted for years.
Of course, Figma Sites doesn’t yet replace WordPress for complex, content-heavy sites. There’s no plugin ecosystem, limited SEO control, and restricted CMS customization. But for personal portfolios, one-pagers, startup sites, and product launch pages? It’s already disruptive.
Designers no longer need to learn WordPress just to ship a simple website. That’s a big deal — and consequently, WordPress forums are already buzzing about it.
Final Thoughts: Figma’s Bold Future with AI
With its new Figma AI tools, the company is not just improving the design experience — it’s redefining the creative process itself.
By combining design, prototyping, development, and publishing in one collaborative platform, Figma is carving out a new category: AI-first product creation.
It may not yet dethrone Adobe or WordPress. However, it’s clearly coming for them. And if these tools evolve at the current pace, Figma could become the default platform not just for design — but for launching the entire digital experience.
Ready to try Figma AI tools?
Join the open beta and explore how your team can design, build, and publish — all in one place.
Want more?
Check out our collection of Top AI Design Tools for 2025 (coming soon)
or explore Top AI Tools for Small Businesses to discover more ways AI can help your team simplify, scale, and succeed.
